Hawk Tuah ($HAWK)
CollapsedNFT · $HAWK · born 2024 · ✝ 2024
A viral meme girl's token that crashed 91% in hours.
In December 2024 TikTok star Hailey Welch ('Hawk Tuah') launched $HAWK on Solana via overHere, pitching it as 'tokenizing' her fanbase. Market cap briefly hit ~$490M before collapsing to ~$42M within hours amid insider-selling allegations.
- Peak
- ~$490M market cap (minutes)
- Cause
- Collapsed
- Year of death
- 2024
☠️ Cause of death
Blockchain analysis showed wallets linked to the launch team acquired ~17.5% of supply seconds after launch and sold into the pump. Class-action investigations followed; Welch went silent on social media.
📓 Lessons left behind
- —Celebrity tokens are exit liquidity with better marketing.
- —Vanity addresses and 'free' fan allocations can mask insider sniping.
- —Memecoin launches are pump-and-dumps until proven otherwise.
🌱 The idea that survived
Regulated fan tokens
Sports and entertainment franchises explored compliant fan-engagement tokens with real disclosure — the opposite of a TikTok launch-night rug.
#memecoin#celebrity#solana#insider