EthereumMax
CollapsedDeFi · $EMAX · born 2021 · ✝ 2021
Celebrity-hyped token that cratered ~98% after launch.
EthereumMax (EMAX) was a promotional token aggressively hyped by celebrities including Kim Kardashian and Floyd Mayweather. It collapsed roughly 98% shortly after launch, triggering a class-action lawsuit and an SEC settlement with Kardashian over undisclosed paid promotion.
- Peak
- class-action over promotions
- Cause
- Collapsed
- Year of death
- 2021
☠️ Cause of death
The token had little beyond marketing, and once the paid celebrity hype faded the price collapsed, leaving buyers with near-worthless holdings.
📓 Lessons left behind
- —Celebrity endorsements are paid ads, not investment advice.
- —Disclose paid promotion or face the regulator.
- —A token whose only feature is hype has no floor.
🌱 The idea that survived
Promotion disclosure rules
Hardened enforcement requiring paid crypto endorsements to be clearly disclosed.
#defi#celebrity#pump